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ZipRecruiter / April 2022 - October 2024
Vice President, Creative
Oversaw a 15-member in-house creative group, guiding GTM, strategy, and creative efforts for brand marketing, MARCOM, and sales materials targeting Jobseekers, SMB, and Enterprise clients, across TV, audio, digital, and social platforms
Supervised all creative innovation work responsible for unaided brand awareness increase from 14% to 30%, as well as aided awareness growth to over 80%
Led comprehensive corporate rebrand, beginning in Q1 ’23 taking only 8m, resulting in +65% year-over-year organic job seeker traffic growth in Q1’24
Directed job seeker brand creative that in Q2 ’24 grew total ZipRecruiter web traffic in the U.S. by 22% year-over-year, at least 12 percentage points more than any competitor
Initiated brand’s first ever multi-city OOH brand campaign in Chicago and Charlotte metro areas
Controlled all partnership creative with Marvel, Star Wars, Mr. Beast, CNN, Apple TV, and Paramount brands
Managed creative marketing department budgets, along with all vendor and IC contracts
Publicis Groupe / November 2017 – October 2020
Executive Vice President, Executive Creative Director
Responsible for overseeing creative strategy and execution across a diverse portfolio of high-profile clients, managing $70M in billings and a team of 125 employees, including 25 creatives. Key accounts include:
T-Mobile Wireless National Brand Advertising
Metro Prepaid Wireless National Brand Advertising
Aflac National Brand Advertising
Special Olympics
KEXP Radio
New Business Development
Led T-Mobile’s Marketing Communications (MarCom) through the $43B merger with Sprint in 2020, facilitating the formation of the third-largest wireless carrier in the U.S. This strategic initiative resulted in a 52% year-over-year increase in U.S. annual revenue and a 68% year-over-year increase in EBITDA, alongside achieving one of the lowest churn rates in nearly a decade
Developed and implemented a dynamic, customizable digital advertising system for T-Mobile, overseeing the creation of strategic parameters, master creative development, and system maintenance, optimizing digital campaign effectiveness
CSM Sport & Entertainment / July 2016 - June 2017
Executive Creative Director - Contract
Agency creative department lead, with 16 creatives, for clients including:
Audi (Sport and Lifestyle Experiential Marketing)
Adidas/Reebok
Coca Cola (Smart water/Vitamin Water)
REI Outdoor
Krave Beef Jerky
Led successful new business pitches for:
Ben and Jerry’s Ice Cream
Coca Cola Teens project
WME/IMG / Nov 2015 - July 2016
Executive Creative Director, Marketing and Brand Solutions - Contract
Managed creative strategy and execution for Anheuser-Busch InBev (Budweiser/Bud Light) with $12M in billings across seven high-profile sports properties, including:
Major League Baseball
National Football League
National Basketball Association
2016 Summer Olympics
UFC
eSports
Professional Bull Riders
Led the development and execution of the $6M Bud Light All Stars (BLAST) eSports program, overseeing all aspects from influencer and gamer discovery to contract negotiations. Key components included:
Ideation and development of creative concepts and program marketing strategies.
Forming a strategic partnership with Twitch for content integration, including live streaming and exclusive content series.
Curating a 9-month online content series following the All Stars, culminating in live on-stage content at TwitchCon featuring celebrity gamers such as Shaquille O'Neal, Snoop Dogg, Greg Jennings, and Adrienne Curry.
EP+Co / Jan 2011 - Nov 2015
Senior Vice President, Executive Creative Director
Directed creative teams across the New York and Greenville, SC offices, managing 34 creatives and overseeing over $50M in billings. Led creative strategy and execution for six key business lines, including:
Verizon Wireless Retail Advertising
Verizon Wireless B2B Retail Advertising
Four Regional Verizon Wireless Retail Marketing Groups
National and Regional Verizon Wireless Sponsorships, Experiential Marketing, and Activations
National and Regional Verizon Wireless/Fios Social Media (including Facebook, Instagram, Pinterest, and Periscope)
Verizon Fios In-Store/Point-of-Purchase (POP) Marketing
Vice President, Creative Director
Managed creative work for agency clients including: :
Verizon Wireless Retail
Denny’s National Advertising
New business
Some of the other agencies I’ve worked for:
• Hill Holliday / NY • McCann Erickson / NY-Seattle • Deutsch / NY • Chiat Day / LA
Some of the Global and National accounts I’ve touched:
• Verizon • Metro by T-Mobile • T-Mobile • Microsoft Xbox • Ikea • MasterCard • Audi • Adidas/Reebok • Budweiser/Bud Light • Coke • Denny’s • Smartwater/Vitamin Water • Burger King • Bojangles • Ben & Jerry's • Aflac • Advance America • Tanqueray • Snapple • AOL • Wolfgang Puck • Washington Mutual • American Family Publishers • Washington State Apple Commission • Intrawest Ski Corp • British Knights (Yup, THE British Knights) • Special Olympics
Some of the International recognition my work has received:
• Cannes • One Show • Clios • Addys • Effies • Obies • Print Design Annual • NY Festivals • US Ad Review • ProMax • Seattle Show • Jay Chiat Strategic Excellence Award